"Joel does everything well to make our market research
successful — excellent survey design, managing field operations, analyzing at the back end and then communicating very
clearly what the findings and implications are."
-Division
Manager, manufacturing company
"You have a unique way of making respondents feel very comfortable. You establish easy rapport with
them and talk to them in a very casual, personal way, and they open up to you, yet it’s never in doubt that you
are in control. You maintain authority throughout without actually wielding it."
-Research Manager, media company
"I wanted to provide you
with a strong referral in case you are looking for some solid marketing research support. Joel Reish just finished the project
for our [new concept] retail business. Fabulous work, great listener, anticipates potential issues BEFORE they would arise,
incredible work ethic and service so we’d stay within the reduced budget."
-National Marketing Manager, providing
an interdepartmental referral
"Watching
Joel moderate a focus group is like watching someone herd cats."
-Owner,
advertising agency
"We want to thank you for your excellent work on our recent project together. You proposed an innovative
approach, one we had not considered, and not only was it right on target but the project came in under budget as well. You
approached this like a true partnership to help us succeed."
-Director of Consumer Insights, healthcare company
"I
have seen a lot of moderators over the years, and clearly you are one of the better ones out there, really about the
best moderator I've ever seen."
-Vice President, industry consortium
"Joel gave the best research presentation I have ever seen."
-Vice President,
technology company
"I really didn’t think there was anything
more to learn from those respondents, but you kept digging and angling, and you uncovered some new things that had not come
to the surface that ended up being the turning point for our whole strategy."
-Product Manager, B2B services company
"Plain and simple, Joel,
you are very good at what you do."
-Owner, multi-market focus facility company
"What makes your reports and presentations
more meaningful to us is that you really get into it mentally, all these little issues with our product that no one else would
care about, but you do, and it comes through in the level of detail you take the analysis down to and the way you find diverse
points in the data and thread it all together for us."
-Research Director, consumer products company
