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Several links on this page are to documents in .pdf
format. If you are not able to view these files, you may download and install the free Acrobat Reader by clicking this link:
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Joel Reish,
Next Level Research's President/Founder, has authored many articles in industry trade publications. Below is a sampling:
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The Validity Of Qualitative Research, Letter From The President
in QRCA VIEWS, Fall 2007.
Joel outlines how qualitative research can and does have validity for marketing
decisions. A marketing professor at a major university said of the article,
"I immediately put it on the reading list for my graduate students. In a small amout of space you have captured the critical
factors relating to validity of qualitative research. Your clear thinking and ability to write have made this a valuable contribution
for academics, practitioners, and clients of qualitative research."
click here
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Working Every Day To Advance The Profession, Letter From The
President in QRCA VIEWS, Summer 2007.
Joel discusses the many efforts of QRCA to advance the profession of qualitative research.
click here
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The Silver Lining, Letter From The President in QRCA VIEWS,
Spring 2007.
Joel observes how qualitative research -- focus groups in particular -- are portrayed
with ridicule and scorn in the popular media, and he discovers the "silver lining" of a positive lesson in these portrayals.
click here
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QRCA Enables Our Members' Commitment, Letter From The President
in QRCA VIEWS, Winter 2006.
Joel enumerates many of the tools, educational content, and networking opportunities
that QRCA provides to help its members be the best professionals they can.
click here
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Reflections In the Mirror: What Do Focus Group Facilities Think of Moderators?,
feature article in Quirk's Marketing Research Review, December 2002.
Highlights the findings from an exclusive, first-ever industry-wide study conducted by
Next Level Research among focus group facilities on their candid opinions about moderators — how moderators work well
with facilities, areas where there is a perceived need for improvement, and the best approach to getting the best research
for the client. Click here to learn more.
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Get Ready For VoIP, Tech Talk article in QRCA VIEWS, Summer 2005.
click here
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Have You Hugged Your Facility Today?, article in Connections
Newsletter, April 2005.
click here
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Meet The Board, article in Connections Newsletter, September
2004, in which Joel Reish outlines his leadership priorities for QRCA and the research profession.
click here
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Media Buyers Give 'Thumbs Up', Country radio feature column in Radio & Records,
April 17, 1998.
click here
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10/2/2006 - Joel Reish To President Of QRCA
click here
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4/21/2006 - Joel Reish Appointed QRCA Vice President
click here
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2/18/2005 - Joel Reish Elected Treasurer Of QRCA
click here
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11/1/2004 - Joel Reish Co-Chairs Successful QRCA Conference
click here
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7/9/2004 - Joel Reish Elected To QRCA Board Of Directors
click here
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The Code Of Marketing Research Standards. From the MRA website.
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Marketing Research Glossary Of Terms. From the MRA website. Click here
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Code Of Standards
And Ethics For Survey Research, Council Of American Survey Research Organizations. From the CASRO website.
Click here
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Best Business Practices
For Opinion And Marketing Research. From the MRA website. Click here
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QRCA Code Of Member
Ethics. From the QRCA website. Click here
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What Is Qualitative
Research? From the QRCA website. Click here
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STAT-USA, an agency in the Economics
and Statistics Administration, U.S. Department of Commerce.
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When To Use Qualitative
Research? From the QRCA website. Click here
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U.S. Bureau of Labor Statistics.
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Why Use A Professional Moderator? From the QRCA website.
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U.S. Federal Trade Commission.
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Professional Competencies Of Qualitative Research Consultants. From the QRCA website. Click here
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U.S. Department of Commerce.
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FAQs About Qualitative Research. From the QRCA website. Click here
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(c) Copyright 2001-2008 Next Level Research. All rights reserved.
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