Next Level Research - Qualitative Research

Quantitative Research

Surveys ¨ Tracking Studies ¨ Longitudinal Panels ¨ Multivariate ¨ More

Quantitative research is a set of methodologies designed to test and measure pre-defined concepts and choices in ways that meet standards of statistical reliability and validity. Quantitative research typically involves larger samples in a more regimented question-and-answer setting, such as telephone and online surveys, mail surveys, and central location testing.

Next Level Research provides full-service quantitative research:

¨	Needs Analysis
¨	Methodology Development
¨	Questionnaire Design
¨	Sampling
¨	Data Collection — telephone, online, mail, in-person, specialty, hybrid
¨	Open-End Response Coding
¨	Data Processing
¨	Data Analysis
¨	Strategic Development
¨	Presentation
¨	Report
¨	Follow-Through

Quantitative research is best used to:

¨	Measure respondent reactions with statistical validity and reliability — answering questions such as who, what, when, how much, how many, which one, and to what extent within a statistical margin of error
¨	Gauge awareness levels, penetration levels, and the degree to which certain perceptions about products, brands and categories may exist
¨	Quantify performance, satisfaction levels, awareness, interest levels, concept acceptance, appeal, fit, and other key parameters
¨	Examine and characterize markets and sub-markets, identifying the best target population groups and the specific traits and qualities those target populations possess
¨	Determine the best choice from among a select set of concepts, products, services, brands, features, form factors, price points, package designs, or marketing messages
¨	Rate and rank key concepts, products, services, features, attributes, brands, marketing messages, etc.
¨	Prioritize importance levels of product mix characteristics and benefits
¨	Establish benchmark measurements by which to gauge future performance
¨	Evaluate the success probability of a product launch, line or brand extension, advertising campaign, or other initiatives
¨	Track changes over time to be able to react quickly to shifts in market conditions, compare before and after studies to measure market impact

Among the resources Next Level Research utilizes to provide clients with professional service at competitive prices are

QuestionPro online survey software, SurveyWriter online survey software, and Microtab data tabulation software.