Next Level Research - Qualitative Research

Quantitative Research

Surveys ¨ Tracking Studies ¨ Longitudinal Panels ¨ Multivariate ¨ More

Quantitative research is a set of methodologies designed to test and measure pre-defined concepts and choices in ways that meet standards of statistical reliability and validity. Quantitative research typically involves larger samples in a more regimented question-and-answer setting, such as telephone and online surveys, mail surveys, and central location testing.

Next Level Research provides full-service quantitative research:

¨	Needs Analysis
¨	Methodology Development
¨	Questionnaire Design
¨	Sampling
¨	Data Collection — telephone, online, mail, in-person, specialty, hybrid
¨	Open-End Response Coding
¨	Data Processing
¨	Data Analysis
¨	Strategic Development
¨	Presentation
¨	Report
¨	Follow-Through

Quantitative research is best used to:

¨	Measure respondent reactions with statistical validity and reliability — answering questions such as who, what, when, how much, how many, which one, and to what extent within a statistical margin of error
¨	Gauge awareness levels, penetration levels, and the degree to which certain perceptions about products, brands and categories may exist
¨	Quantify performance, satisfaction levels, awareness, interest levels, concept acceptance, appeal, fit, and other key parameters
¨	Examine and characterize markets and sub-markets, identifying the best target population groups and the specific traits and qualities those target populations possess
¨	Determine the best choice from among a select set of concepts, products, services, brands, features, form factors, price points, package designs, or marketing messages
¨	Rate and rank key concepts, products, services, features, attributes, brands, marketing messages, etc.
¨	Prioritize importance levels of product mix characteristics and benefits
¨	Establish benchmark measurements by which to gauge future performance
¨	Evaluate the success probability of a product launch, line or brand extension, advertising campaign, or other initiatives
¨	Track changes over time to be able to react quickly to shifts in market conditions, compare before and after studies to measure market impact