Joel
Reish is President and Founder of Next Level Research.
With over 24 years of
senior-level market research experience, Joel is responsible for
design, management, analysis, and presentation of consumer and
business-to-business market research projects for Fortune 100 corporations,
small companies, start-ups, associations, government, and not-for-profit.
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Conducted hundreds of quantitative perceptual studies
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Skilled focus group moderator — thousands of focus groups
and 1-on-1 depth interviews
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Experience on both the supplier side and the client
side
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 Joel has a
proven track record as a manager and leader. He has managed numerous
research staffs and led a national team of brand managers to higher
shares in every market. He also has been recognized with leadership
positions and high-level responsibilities within the market research
industry.
Joel is an active member of the Qualitative Research
Consultants Association (QRCA) and the American Marketing Association
(AMA). His involvement and leadership within the industry includes:
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Former President, Vice President, Treasurer, and
Board of Directors of QRCA, the world's leading international
association in qualitative research
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Member of the Professional Experienced Practitioners
Advisory Panel of the Marketing Research Association (MRA)
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Chair and founding member of the QRCA Georgia/Alabama
Chapter
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QRCA Conference Co-Chair 2004
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Former QRCA Research Subcommittee Chair
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Former QRCA Advertising Subcommittee Chair
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Joel has been a featured speaker and presenter at numerous
industry conventions and gatherings, including:
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American Marketing Association events
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Newspaper Association Of America Marketing Conference
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Cox Enterprises Media Conference
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National Association Of Broadcasters Radio Convention
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European Medienforum Conference
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Country Radio Broadcasters Seminar
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Rocky Mountain Electrical League
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Client brainstorming and ideation sessions, corporate
management meeting presentations, and sales seminars
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Joel is an ESI Certified Moderator, having completed
intensive advanced focus group moderator training. He holds a master's
degree earned on an academic scholarship from The Annenberg
School for Communication and The Wharton
School of Business, University of Pennsylvania, and a bachelor's degree
from The University of Georgia, Cum Laude with Honors.
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